Direct selling also has a singularity and that occurs through personal contact and usually independent sellers 'perform' in the comfort of your home making it your own workplace. That is why this type of system is called 'relationship marketing' because it is based on personal relationships and recommendation of a product.
The different formulas used for direct selleres to the consumer:
- The "Face to Face". Is the work usually make by Avon, working with a sales catalog provided by the company and each representative sellsit to his circle of contacts.
- The "Party Plan" is the formula choose by companies like Mary Kay. The sale in this case, takes place in a home, either the seller or someone who knows take his circle of friends to know the product and buy it.
- The "Show Room" formula has been used for years by companies related to the real estate world. It is customary in selling Timeshares.
- The "Network Marketing" seeks profits not only on sales made directly from the seller but also in generating a network of people under him which he himself created.
- The"social networks"-mostly-facebook right now is the most used to create a network of contacts that are then offered products. In this sense, and thanks to the evolution of new technologies, such as blogs, web sites and even video-emails are good to offering products that can only be purchased directly.
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